the approach
let ideas become reality
the mart-methode
Often, companies limit themselves to exploring only the possibilities that are already achievable in the current state or part of their day-to-day operations. When solving problems, companies often resort to proven solutions without questioning whether there are new ways to achieve the goal. Especially with digitalization, numerous opportunities arise to solve existing problems more efficiently and precisely, or even to explore and embark on entirely new paths.
As an intrapreneur, entrepreneur, and investor, I support companies in their transformation through innovation. My focus is on developing new ideas, concepts, and programs, as well as taking a pragmatic approach to develop, implement, integrate, and scale them.
opportunity scan
There are numerous ways to advance a business: expanding and refining existing models, entering into collaborations, or exploring entirely new avenues. But how do you uncover them? I can assist you in identifying and implementing these opportunities.
vsion & strategie
A clear vision and strategy are outlined. Key performance indicators and precise objectives are also established to make success measurable. These are summarized in a business case to discuss and optimize the opportunity with decision-makers.
pilot projekt design
If the opportunity is deemed lucrative, the construction of a pilot project commences. Internal processes, systems, and obstacles are taken into account to test the pilot under near-real conditions and achieve a Proof of Concept (POC). The construction and approach are crucial here to enable successful integration and scaling later on.
integration & skalierung
Upon successful completion of the pilot, the project is integrated into the existing company, and all necessary processes are established. It is important to align with existing processes and not create additional work or negatively impact day-to-day operations. A scaling model is developed, and a marketing or go-to-market strategy, both internally and externally, is established (Program Management).
client testimonials
Martin supported us to define both vision and strategy for our customer portal and built up a new digital sales channel for us globally. Aside from running his main project, he constantly challenges status quo, develops new ideas and drives forward digital innovation that contributes to the overall strategy.
During the project he always acts and works as a colleague instead of being just an external partner, which benefits the way of working and the results tremendously.
Martin is strong in determining a long-term vision and to turn it into tactics and realistic projects. With his experience in organizing and executing large scale projects he ensures that an organization actually delivers.
With Martin's help, we were able to successfully launch Commodity in the German market. His marketing expertise and robust network meant that we could seamlessly localize our efforts: from finding us a local Advertising agency, to getting our website and creatives full translated, and even securing a sampling partner. Thank you, Martin
Working with Martin has always been a pleasure. Both as my client and consulting partner the experience is the same, you work together with Martin; a true partnership. I have always very much enjoyed and valued the sparring opportunities with Martin and how our perspectives, although not the same, always adjoin very well. Like us, Martin is to the point and focused on the end result. His pragmatism combines well with ours and we have been able to realise some great projects together. I look forward to our next combined successes.
As a startup it is extremely important to stay focused, to work on the right strategy and to achieve maximum results with minimum effort. Martin carries this maxim in his DNA and delivers concrete success-oriented solutions through his quick grasp and strategic thinking.
We have been working closely with Martin for years and in the course of this time we have been repeatedly impressed and inspired by his ideas, visions and concepts. At every stage of the collaboration, not only the planning but also the implementation is coordinated, managed and controlled. The way Martin works is always pleasant and professional. For this reason, we can only warmly recommend him! His competence, commitment and creativity make him a valuable partner for every project.
talk