about mart
let ideas become reality
Hi there, I’m, Martin.
I'm Martin, an intrapreneur, entrepreneur, and investor. I support companies in their transformation through innovation. My focus is on new ideas, concepts, and programs. My personal strength lies in being a strategic and analytical thinker who is also passionately creative and driven by insatiable curiosity. Thanks to this combination, I'm not only able to develop business models and strategies for companies but also to define, market, validate, and continuously optimize the path to success.
my journey
After graduating from high school, I spent a year traveling through Australia, New Zealand and Thailand. For almost five months of that, I worked in Australia to finance my trip. The experiences I gained along the way - such as rationing money and food on a daily basis, door-to-door job hunting, camping for weeks at a time, and working multiple jobs at once - left their mark on me. Traveling has helped me find the right focus.
- 1 year traveling and working in Australia, New Zealand and Thailand
- Found the right focus through traveling
As a pragmatic person, I chose a very hands-on study program that allowed me to work on projects with real companies during my studies but also to manage a semester abroad in China (Shanghai) and an internship in the USA.
- Bachelor of Business Administration: International Marketing
- Internship in the USA
Studying at a Chinese university in the bustling city of Shanghai with students from all over the world and learning the basics of the language was a unique experience. Not only were the teaching methods different, but also the world views and everyday life were incomparable to ours. Besides studying, I worked part-time at a Chinese subsidiary of a German company and acted as a kind of marketing consultant for the first time.
- Semester abroad in Shanghai, China
- First consulting experience in China
After I completed my bachelor's thesis at Philips Lighting in Eindhoven (Netherlands), a consulting project arose at a medium-sized company where I developed a strategy to enter two new markets. I even succeeded in developing a potential customer base. After that, I decided to do my master's degree first and went to Plymouth University in England for that. In 2015, I returned to Philips to write my master's thesis and was offered a job afterwards.
- Master of Science: Business & Management
- Welcome to Philips Lighting
- Golden Marcom Award for one of my projects
I worked at Philips Lighting (now Signify) for a total of 5 years. I worked in marketing, digital business development and strategic areas. Here, too, I was often deployed as an internal consultant and sent to the US, China and Mexico several times for long-term projects to build and implement projects from scratch. Here, too, consulting was an essential part of my work.
- International experience in consulting and business development
- Building new concepts from scratch
- Award: Winner Philips Excellence Competition
- Award: Winner Digital Communications Award
- Appointment as jury member of the Digital Communication Awards
During my time at Philips, I was able to gain a lot of experience. Particularly formative for me was the realization that I am not an employee, but an entrepreneur. As a result, I took my first step and founded my own management consultancy. Since then, I have been supporting companies in Europe, the USA and Asia.
- I am not an employee, but an entrepreneur
- Founded Mart Consulting
- Award: Won Dutch Interactive Award for a client project
In the last few years, I have found a clear focus and have become the go-to person for my clients when it comes to ideas, visions and strategies. I also mentor start-ups and scale-ups and work as an entrepreneur coach to build new concepts from the ground up or to formulate and achieve a clear vision.
- I conceptualize visions for companies and entrepreneurs, develop strategies for implementation and oversee the process
- I help companies and entrepreneurs to find and achieve their visions through coaching
the mart method
Often, companies limit themselves to exploring only the possibilities that are already achievable in the current state or part of their day-to-day operations. When solving problems, companies often resort to proven solutions without questioning whether there are new ways to achieve the goal. Especially with digitalization, numerous opportunities arise to solve existing problems more efficiently and precisely, or even to explore and embark on entirely new paths.
As an intrapreneur, entrepreneur, and investor, I support companies in their transformation through innovation. My focus is on developing new ideas, concepts, and programs, as well as taking a pragmatic approach to develop, implement, integrate, and scale them.
let ideas become realityreferences
client testimonials
Martin supported us to define both vision and strategy for our customer portal and built up a new digital sales channel for us globally. Aside from running his main project, he constantly challenges status quo, develops new ideas and drives forward digital innovation that contributes to the overall strategy.
During the project he always acts and works as a colleague instead of being just an external partner, which benefits the way of working and the results tremendously.
Martin is strong in determining a long-term vision and to turn it into tactics and realistic projects. With his experience in organizing and executing large scale projects he ensures that an organization actually delivers.
With Martin's help, we were able to successfully launch Commodity in the German market. His marketing expertise and robust network meant that we could seamlessly localize our efforts: from finding us a local Advertising agency, to getting our website and creatives full translated, and even securing a sampling partner. Thank you, Martin
Working with Martin has always been a pleasure. Both as my client and consulting partner the experience is the same, you work together with Martin; a true partnership. I have always very much enjoyed and valued the sparring opportunities with Martin and how our perspectives, although not the same, always adjoin very well. Like us, Martin is to the point and focused on the end result. His pragmatism combines well with ours and we have been able to realise some great projects together. I look forward to our next combined successes.
As a startup it is extremely important to stay focused, to work on the right strategy and to achieve maximum results with minimum effort. Martin carries this maxim in his DNA and delivers concrete success-oriented solutions through his quick grasp and strategic thinking.
We have been working closely with Martin for years and in the course of this time we have been repeatedly impressed and inspired by his ideas, visions and concepts. At every stage of the collaboration, not only the planning but also the implementation is coordinated, managed and controlled. The way Martin works is always pleasant and professional. For this reason, we can only warmly recommend him! His competence, commitment and creativity make him a valuable partner for every project.
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